Home > Blogs > Cetera Ramps Up Wealth Management Platform with Advanced Technology from Envestnet

Cetera Ramps Up Wealth Management Platform with Advanced Technology from Envestnet

Submitted by Technology Tools for Today on November 8th, 2013

The offering will help improve client experience and advisor efficiency, and will deliver powerful advisor business intelligence

Cetera Financial Group has partnered with Envestnet to deliver powerful new performance reporting and business analytics capabilities to its advisors. The new, custom technology integrates seamlessly into Cetera’s SmartWorks® workstation to complement its existing trading and rebalancing tools, and further differentiates Cetera’s overall wealth management offering. As the first major independent firm to invest in

this advanced technology, Cetera further cements its position as the independent advisors’ best choice for fee- based business.

The reporting technology Envestnet has customized for Cetera substantially expands advisors’ ability to review, analyze and track performance for specific accounts, client portfolios and across their entire book of business. Features and benefits include:

  • Improving advisor and client interaction by allowing access to interactive views of accounts and reports via a client portal
  • “Drill down” features allowing immediate access to summary and granular data and analytics
  • The ability to use advisors’ individual branding on quarterly performance reports and in client account portals
  • The ability to benchmark and track daily and point-to-point performance in advisor-managed accounts
  • Practice management analytics to review overall performance at the advisor, branch or firm level
  • Access to data via mobile and tablet devices
  • Flexible, configurable and automated account billing capabilities

“This new performance reporting and analytic capability represents a giant leap forward in our mission to maintain our position as the best wealth management platform in the industry,” said Steve Dunlap, executive vice  president, wealth management at Cetera Financial Group. “Cetera is committed to providing the technology and products advisors need to meet the increasingly complex needs of their clients and fuel the growth of their advisory business.”

The performance reports will be available for advisors and their clients on desktop, mobile and tablet devices, with customized branding functions. Flexible, customizable report generation allows advisors to choose options that meet the needs of their clients on a case-by-case basis and provides clients the freedom to access detailed account information from anywhere.

“Our partnership with Cetera exemplifies our companies’ shared commitment to providing innovative, industry- leading solutions that address the needs of financial advisors and their end clients,” said Lori Hardwick, executive vice president, advisory services at Envestnet. “Access to updated account information across several platforms empowers financial advisors to have more meaningful conversations with their clients, no matter where they are.”

About Cetera Financial Group

Cetera Financial Group is one of the nation’s largest privately-held families of firms, which provide award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology to approximately 7,400 independent financial professionals and nearly 600 financial institutions nationwide. Through its four distinct firms, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Financial Specialists LLC, and Cetera Investment Services LLC (Cetera Financial Institutions), Cetera offers the benefits of a large, established and well-capitalized broker-dealer and registered investment adviser, while serving advisors in a way that is customized to their unique needs and aspirations. Cetera is committed to helping advisors grow their business and strengthen their relationships with clients. For more information, visit www.Cetera.com

About Envestnet (NYSE: ENV):

Envestnet, Inc. (NYSE: ENV) is a leading provider of unified wealth management technology and services to investment advisors. Our open-architecture platforms unify and fortify the wealth management process, delivering unparalleled flexibility, accuracy, performance and value. Envestnet solutions enable the transformation of wealth management into a transparent, objective, independent and fully-aligned standard of care, and empower advisors to deliver better results.

Envestnet’s Advisor Suite® software empowers financial advisors to better manage client outcomes and strengthen their practice. Envestnet provides institutional-quality research and advanced portfolio solutions through our Portfolio Management Consultants group, Envestnet | PMC®. Envestnet | Tamarac provides leading rebalancing, reporting and practice management software.

For more information on Envestnet, please visit www.envestnet.com.

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