LPL Financial

LPL has done a considerable amount of work laying the technology foundation for the future, but much of the work was not apparent to advisors. Joel Bruckenstein provides his thoughts after attending the LPL Focus Conference.

LPL Financial is difficult to overlook. They serve over 14,000 financial advisors. In addition, their serves Institution Services arm serves approximately 700 regional and community banks and credit unions. Institution Services also provides clearing services to approximately 4,000 advisors affiliated and licensed with insurance companies through a unique outsourcing arrangement.

Advisors and investors will benefit from lower costs, including elimination of IRA maintenance fees

LPL Financial LLC, the nation's largest independent broker-dealer*, registered investment advisor (RIA), a custodian for and leading service provider to registered investment advisors, and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), today announced that it is eliminating selected fees from its Model Wealth Portfolios (MWP) and Optimum Market Portfolios (OMP) advisory platforms. The announcement was made at LPL Focus 2015, one of the industry’s largest conferences, attended by approximately 7,000 people.

Program Designed to Provide Pricing Advantage for LPL Advisors and Opportunities for Greater Efficiencies in Operating Their Businesses

LPL Financial LLC, the nation's largest independent broker-dealer*, a custodian for registered investment advisors (RIAs), and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), today announced the launch of its Vendor Affinity Program, a new initiative designed to help advisors reduce the complexity and costs of running their businesses. The program consists of a centralized repository of vendors that have agreed to provide their products and services to LPL advisors at discounted prices.

Customer relationship management platform is designed to expand and enhance the firm’s core technology offerings

LPL Financial LLC, the nation’s largest independent broker-dealer*, an RIA custodian, and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), today announced a new relationship with Redtail Technology, Inc. (Redtail).

Platform expands and enhances the firm’s core technology offerings

LPL Financial LLC, the nation’s largest independent broker-dealer*, an RIA custodian, and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), today unveiled ClientWorksSM, a next-generation technology solution for advisors and institutions that will seamlessly integrate and expand its offerings.