The Human Finance Project Taps the Power of Real Stories to Raise Awareness of Registered Investment Advisors (“RIAs”)
TD Ameritrade Institutional’s1 latest marketing effort is sure to get independent registered investment advisors (“RIAs”) talking. Forget the stock photos, celebrity spokespeople and stale headlines: the Human Finance Project breaks the traditional financial services advertising mold by putting RIAs front-and-center and in control of a multi-media campaign.