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AdvisoryWorld Unveils NewAdvisor Proposal Generator

Submitted by Technology Tools for Today on April 14th, 2015


AdvisoryWorld, a provider of investment analytics, portfolio modeling, and proposal generation technology for the financial services industry, today announced the release of AdvisoryWorld’s Advisor Proposal Generator application. Currently employed by several of the industry’s largest turnkey asset management programs (TAMPs), Advisor Proposal Generator creates risk profiles for financial advisors’ current and prospective clients, aids in construction of risk-adjusted model portfolios, builds impactful proposals and investment policy statements for financial advisors’ clients and prospects, and allows for straight-through-processing to new account creation.

Advisor Proposal Generator enables users to showcase their brand with FINRA-reviewed reporting options including, investment policy statements, goals and risk based proposals, hypothetical illustrations, and security fact sheets. The application also incorporates an unprecedented feature of straight-through-processing when integrated with Orion Advisor’s New Account Center. Application users are able to design and propose suggested allocations and then seamlessly open new accounts at participating custodians in a single workflow.

Key functions of AdvisoryWorld Advisor Proposal Generator include,

  • The Risk Profile. The Risk Profile Questionnaire is fully customizable and helps advisors to establish a type of portfolio the client or prospect should aim for through a psychological and risk tolerance assessment.
  • Recommended Allocation. The application accepts pre-defined model allocations as well as suggests optimal asset allocations which lay on the efficient frontier for the advisor’s clients and prospects based upon their calculated risk tolerance.
  • Recommended and Current Portfolio Side-by-Side Analysis. The application compares diversification metrics, such as industry exposure and style analysis, and contrasts trailing returns & MPT Statistics for the recommended allocation vs. the individual’s current portfolio in graphical and tabular form.
  • Customized Proposal. The application ultimately generates a customized proposal and/or investment policy statement in the user’s color scheme and branding parameters.
  • Straight-through-Processing. Through integrations with other industry leading technology, the application allows for the seamless creation of new accounts at the participating custodians.

There are a number of established proposal generation tools on the market, but AdvisorWorld offers some unique features. The firms advanced API allows the whole client facing look and feel of the application to be customized and branded for each advisory firm. The risk profile questionnaire can also be customized to the advisory firm’s needs very easily. The questionnaire can be sent to clients as a URL as opposed to a PDF file, so the client experience resides within the application.

The tool has the ability to analyze a client’s existing accounts, drawing upon AdvisoryWorld’s extensive data sets. It can analyze things such as diversification, overlap, alpha, beta, etc. Client current holding information can be pulled automatically from a number of sources, including eMoney, MoneyGuidePro, Orion, Redtail, and Salesforce. When the advisor is ready to make a recommendation, the tool can compare the current vs. the recommended portfolios side by side.

“Client acquisition is difficult in itself. When you add the complications of risk assessment, proposal creation, and, if all goes well, new account paperwork, the process can take over a financial advisor’s practice,” said Michael Wilson, COO of AdvisoryWorld. “With Advisor Proposal Generator, we intend to free up time for advisors so that they can focus on what they do best – helping their clients to achieve their financial goals while investing in strategies which are suitable to their specific risk thresholds.”

Pricing for individual licenses has not yet been finalized, but we expect the cost to be somewhere in the neighborhood of $125 per month. For further information, visit www.advisoryworld.com.

 

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