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Blu Giant Advisor Studios Joins with Gemcom, LLC, Creating a Comprehensive Marketing Solution for Financial Services Companies

Submitted by Technology Tools for Today on June 3rd, 2015


Blu Giant Advisor Studios, an Omaha-based creative services provider and division of NorthStar Financial Services Group, LLC (“NorthStar”), producing branding, social media, video, print and web solutions to financial services companies, today announced it will be integrating its operations with Arizona-based printing company, Gemcom, LLC (“Gemcom”).  The result of this combining of services will be Blu Giant, LLC (“Blu Giant”), a subsidiary of NorthStar, with Joseph Miola serving as President and Brett Clarke as Chief Executive Officer.

“We’re thrilled about this integration with Gemcom, and are confident that this next chapter of Blu Giant will impact our client service model in a very positive way,” said Brett Clarke, CEO of Blu Giant. “Gemcom was a NorthStar company, so it was a natural decision to join forces and provide our clients with a comprehensive solution for their creative design needs. We have tremendous respect for their team and their product, so we are honored to be combining our teams and operations.”

As Gemcom, the company provided EDGAR filing services and acted as a full-service printing company that offered customized solutions for financial services companies in need of printed materials. The two firms have decided to consolidate infrastructure and combine back office functions and, in doing so, Blu Giant will now have full creative and executional capabilities to better serve their clients’ needs.
 
The partnership process began in 2014 after both companies realized a significant opportunity to combine their competencies and offer extended options to the clients they serve.
 
“Joining our resources with Blu Giant Advisor Studios’ high-end expertise in creative services is a move that we are incredibly excited to implement – we are eager to take our unique, united approach to the market,” said Joseph Miola, President of Blu Giant. “Whether we’re creating shareholder reports or custom envelopes, we produce materials that are the first impression of our clients and we take that very seriously. Having the additional creative firepower behind our offering can only benefit our clients.”
 
Starting out as an in-house creative function of Northstar, Blu Giant Advisor Studios launched as a division of NorthStar in 2012, to provide advisors and other financial services companies with a targeted approach to creative services that was rarely seen within the financial industry. Using a multi-disciplinary approach that they refer to as “hypermedia,” Blu Giant continues to aim to connect advisors to their audiences with a combination of branding, social media, video, print and web.
 
“Our main objective is to tell our clients’ stories, and that involves a completely customized approach and understanding that each advisor is entirely different,” said Christopher Norton, Creative Director of Blu Giant. “Blu Giant’s new expanded service offering is going to strengthen that approach, keep it consistent across all of our clients’ external touch points and improve the way we tell their stories.”
 
The new business model will go into effect immediately. For more information about Blu Giant, LLC, visit www.blugiant.com.
 
About Blu Giant, LLC:
Headquartered in Omaha, Nebraska, Blu Giant, LLC (“Blu Giant”) is a multidisciplinary creative firm that empowers advisors to engage clients through “hypermedia” which includes branding, social media, video, web and regulated printing solutions.  Today, differentiating yourself from your competition means bringing more value to your client relationships, and using technology to your full advantage. As a subsidiary of NorthStar Financial Services Group, LLC, Blu Giant knows the challenges that advisors face because they’re in the financial services industry too. They help firms connect with their audience, share insight, and engage clients on a personal level. A design firm above all, the Blu Giant creative team enables advisors to powerfully share their stories. For more information, visit http://blugiant.com.

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