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Blu Giant Launches Nova, Brand-Centric Packaged Web Solution For Advisors

Submitted by Technology Tools for Today on February 12th, 2015


Blu Giant Advisor Studios (Blu Giant), an Omaha- based financial services creative firm, has announced the launch of Nova, a new packaged website solution developed specifically for the independent advisory community. The new service incorporates brand-centric theme customization and user-friendly programing to bring a unique and story-driven approach to packaged web design.

In creating Nova, Blu Giant is launching a service that dives deeply into the ethos of advisory firms while putting them in control of owning and managing their online identity. Built on a foundation of independence and individuality, advisors own the entirety of the finished assembled work including the HTML/CSS/Javascript, visual design, and text content.

One of the most unique features of Nova is the high-level video capability—shot and produced by Blu Giant at their studio in Omaha, the interview-style videos are filmed in 4K resolution, an ultra-high-definition format that has only just been introduced to video sharing sites. Just as the client has full ownership rights to the website, their videos will be embedded into the site unbranded and also owned entirely by the firm. Video analytics and “heat maps” show exactly who is viewing the video, from where, and how they landed on the web page.

“There is a difference between working with a computer programming company, and working with a creative design firm,” said Brett Clarke, president at Blu Giant. “Our approach with Nova is the differentiator between the two—the mission is not simply to create a design that’s sleek and functional, but rather to infuse that design with the messaging, identity and overall individuality of the companies we work with.” The Nova implementation process includes in-depth discovery sessions and tutorials that are used to create the website, and teaches clients how to maintain it on their own, with real-time help a click away.

The business hosting solution uses a Wordpress platform which includes a long list of customizable features, making it efficient and simple for companies to use as an online marketing tool. Features include search engine optimization (SEO) tagging, Google Analytics integration, a client database portal, multi-user support and more. In addition, the site platform dependably hosts traffic at any level and allows an unlimited number of video plays.

“The core of Nova addresses the problem that we see regularly within the RIA space - that many companies’ websites look very much alike and have similar descriptive language,” said Christopher Norton, creative director at Blu Giant. “The fact is that like people, no two RIAs are the same. This service level is a hybrid between a custom approach and turnkey solution for companies to virtually differentiate themselves.”

For more information about Nova, including features and service costs, please visit http://www.blugiant.com/nova.

About Blu Giant
Headquartered in Omaha, Nebraska, Blu Giant is a multidisciplinary creative firm that empowers advisors to engage clients through “hypermedia” which includes branding, social media, video, print and web solutions.  Today, differentiating yourself from your competition means bringing more value to your client relationships, and using technology to your full advantage. As a division of NorthStar Financial Services Group, LLC, Blu Giant knows the challenges that advisors face because they’re in the financial services industry too. They help firms connect with their audience, share insight, and engage clients on a personal level. A design firm above all, the Blu Giant creative team enables advisors to powerfully share their stories. For more information, visit http://www.blugiant.com/.

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