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Independent Study Shows Digital FortressTM Suite Beats Disparate Electronic Marketing Options 3:1

Submitted by Technology Tools for Today on February 13th, 2014

White Paper on Social Media and Digital Marketing Tools for Financial Advisors Unveiled at T3 Technology Conference

Industry productivity expert, Dr. David Lawrence, today revealed the results of an independent study he conducted on social media and digital marketing options for financial advisors. The study, which was unveiled during a presentation today at the T3 Technology Tools for TodayTM conference, says that patching together divergent (separate) marketing options has become problematic for time-strapped financial advisors. Lawrence compared a patchwork of divergent marketing solutions to a new, integrated solution called Digital Fortress Suite. The cost analysis Lawrence applied shows that Digital Fortress Suite beats the piecemeal approach by 3:1.

Digital Fortress Suite, a practice management and marketing communications hub offered through Peak Advisor Alliance and FMG Suite, is a fully integrated system that gives advisors the ability to deliver quality communications in a cost-effective and efficient manner, according to Lawrence, Founder and President of The Efficient Practice, a financial services efficiency consulting firm.

“Dr. Lawrence evaluated multiple marketing solutions for financial advisors,” said Paul West, Managing Director of Peak Advisor Alliance, the country’s largest financial advisor coaching and resources program with tools and solutions based on the experience of Barron’s top-10 advisor, Ron Carson. "Dr. Lawrence’s research found that Digital Fortress Suite creates a three-to-one return on an advisor’s time. The comparison of features, costs and usability of advisor marketing technology is eye opening,” West said.

“Because soft dollars are typically hidden in a firm’s existing expenses, such as employee wages, it is not readily seen as an impact,” West continued. “However, where it is felt is in the reduction of time available for other responsibilities. In his paper, “Managing Advisor Marketing:  Efficient Integration Techniques Using Digital FortressTM Suite,” Lawrence reveals the average annual time expended to manage divergent solutions is 421 hours at a cost of $12,630 vs. only 144 hours and cost of $4,320 with Digital Fortress Suite.

BEST PRACTICES FOR MARKETING IN THE DIGITAL AGE

“Digital Fortress Suite presents a huge advantage over using disparate and divergent solutions,” said Lawrence. “Consider the word ‘disparate.’ According to Webster’s Dictionary, it means ‘containing or made up of fundamentally different and often incongruous elements – that’s not good,” Lawrence said.

“The piecemeal approach of using one vendor for website development, another vendor for social media and yet others for branding, client communications and coaching leads to inefficiency, high costs and even logistical and compliance nightmares. Digital Fortress Suite brings everything together in one powerful and cost-effective package. The turnkey system includes a full range of ready-to-use content and the ability to automate a very robust electronic communications campaign. In the end, the streamlined efficiency of the Digital Fortress system frees up time for advisors and their staff, allowing them to focus on client service and other business growth tasks,” Lawrence said.

“We gave Digital Fortress Suite a dashboard feel in order to help advisors increase their IQ – their implementation quotient,” explains West. “We’ve found that by integrating all of the various tools into a centralized hub, there is a higher rate of implementation among advisors and their staff.”

DIGITAL FORTRESS SUITE

Digital Fortress Suite enables advisors to access and implement all of Peak Advisor Alliance’s best practice management concepts from the marketing command center where the advisor can also manage their website, social media presence, and turnkey materials.

“To me, the most innovative aspect of the system is the mobile app,” says Chad Centorbi of Centorbi Financial, who adopted Digital Fortress Suite as soon as it became available. “I like that clients can book annual meetings with me through the app. I really needed a dependable platform with tools I could use quickly and easily.”

Highlights of Digital Fortress Suite include:

  • Practice Management Coaching lessons offered as interactive education tools with accountability features to help advisors follow through
  • Resource Library of tools and materials to help with various business initiatives
  • Community Forum to connect with and share ideas, problems and solutions with other Digital Fortress Suite users
  • Market Commentary and Newsletters, which can be customized and automated to distribute with advisor’s branding
  • Compliance Reviewed turnkey tools, including a collection of plug-and-play materials
  • Web Site design and personalization provided through FMG Suite
  • A new offering for advisors who want to keep their existing website will be made available later this month

To receive a copy of the “Managing Advisor Marketing:  Efficient Integration Techniques Using Digital FortressTM Suite” white paper, visit http://peakadvisoralliance.com/free-tools/ (code: whitepaper).

About Peak Advisor Alliance

Peak Advisor Alliance is the country’s largest financial advisor coaching and resources program, helping financial advisors build more profitable businesses, provide better client service, and live a principled and fulfilled life. Members receive one-on-one and group coaching support, various resources, strategies, systems, and tools, and participation in an unparalleled community of top advisors. Visit www.peakadvisoralliance.com for more information.

About Dr. David Lawrence

Dr. David Lawrence has over 36 years of experience in leadership and management. He founded and is president of the Efficient Practice, a consulting company devoted to growth efficiency solutions for financial services institutions and independent advisors.  He is a sought after speaker and the author of several research white papers. His book is titled “The Efficient Practice: Transform and Optimize Your Financial Advisory Practice for Greater Profits.” Visit www.efficientpractice.com for more information.

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