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Morningstar for Advisors App Allows Advisors to Engage with Clients Anywhere

Submitted by Technology Tools for Today on January 30th, 2015


Morningstar, Inc., a leading provider of independent investment research, today launched an app for iPad that helps advisors interact with clients and monitor and analyze their investments using Morningstar data and tools on the go. The new Morningstar for AdvisorsSM App is a free mobile companion to Morningstar OfficeSM and Morningstar® Advisor WorkstationSM, the company’s portfolio analysis and investment research platforms for financial advisors.

“Advisors face a number of significant trends—advancing technology, an aging client base, and increased competition from a variety of sources. These trends are driving a fundamental shift in the way advisors work,” Tricia Rothschild, head of global advisor solutions, said. “Advisors who can connect with the next generation of tech-savvy clients and leverage new technologies to help streamline their businesses and increase productivity are going to have a significant advantage.”

Designed to be intuitive and engaging, the new Morningstar app allows advisors to take a macro view of the market and then drill down into their clients’ portfolios and individual holdings to illustrate account details and explain performance. Specifically, the app allows advisors to:

  • View an aggregate summary of a client’s overall asset allocation, return, risk, and market value across accounts. Advisors can also download and view previously generated client summary and portfolio reports.
  • Drill down into individual portfolios to conduct analysis with Morningstar® Portfolio X-Ray®, which provides detailed data on the allocation and sector breakdown of the holdings in the portfolio.
  • Get access to the Morningstar Analyst Rating™ for funds, Morningstar’s forward-looking assessment of a fund’s ability to outperform on a risk-adjusted basis over the long term, as well as equity analyst research, the Morningstar Rating™ for funds and stocks, and detailed quotes and information on 400,000 investments.
  • Keep tabs on market activity, earnings and economic data, and the latest news to help identify investment opportunities and explain portfolio performance.

The Morningstar for Advisors App syncs client account, portfolio, and investment information from Morningstar Office and Advisor Workstation, allowing advisors to monitor, display, and analyze client holdings and portfolios in real time outside the office.

The Morningstar for Advisors App is available for free on the App Store for iPad at www.global.morningstar.com/MorningstarForAdvisorsDownload. Morningstar Office and select Advisor Workstation clients can download and use the app today; other Advisor Workstation clients will have access as their broker-dealer home offices enable the feature.

For more information about the Morningstar for Advisors App, visit www.morningstarforadvisors.com.

About Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offers an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors. Morningstar provides data on approximately 479,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 13 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $169 billion in assets under advisement and management as of Sept. 30, 2014. The company has operations in 27 countries.

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