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RiXtrema Helps Advisors Address “Robo” Challenge, Fill Sales Pipeline

Submitted by Technology Tools for Today on February 10th, 2015


Advisor BioniX Enhances Value and Increases Efficiency for Financial Advisors

RiXtrema today announced the introduction of Advisor BioniX, a new tool based on the portfolio management engine used by some of the top fund managers and financial advisory firms worldwide. “As robo advisors seek to commoditize the investment advisory business, financial advisors will be experiencing downward pressure on the fees that they are able to charge,” said RiXtrema President Daniel Satchkov, CFA. “Since they cannot efficiently increase volume the way low cost “robos” do, they are faced with declining margins and earnings. Advisor BioniX will remedy that situation by combining the benefits of a robo advisor with the advisor’s core competency of providing valuable, individualized advice.

Advisor BioniX increases advisors’ bandwidth by simplifying and automating portfolio management and basic client interaction. It not only handles the client’s risk tolerance assessment as all online advice offerings do, but also asks basic financial planning questions and uses the information in determining the optimal portfolio for the investor. This information can ultimately be used by advisors as they prepare custom financial plans when the time is right to convert clients from the online service to for-fee services. All this is done via a simple interactive web page that the  clients can use on any mobile device. 

Advisors using BioniX can focus on premium, individualized services such as tax planning, estate management and detailed financial planning, while the tool takes care of basic client interaction and portfolio construction. “When you combine the power of the robo approach with the expertise and valuable advice of the advisor, the result is a bionic advisor – thus the name,” said William Faulkner, RiXtrema’s director of strategy and business development.

Advisor BioniX can be based on a set of funds approved by each advisor. Therefore, advisors are able to create a unique, differentiated investment offering, while taking advantage of low cost automation

“Advisors must be able to focus on value-adding activities in order to justify their fees and bring in new clients,” said Satchkov. “Advisor BioniX is an automated solution for portfolio management, informed by the client’s initial financial planning objectives, which will improve advisors’ efficiency and increase their volume. Since they can continue to charge higher fees for value added services, using BioniX will help them increase their overall earnings.”

RiXtrema will be sponsoring and exhibiting at the 10th annual T3 Technology Tools for Today conference in Dallas, February 12-14, 2015. Attendees and journalists are invited to stop by their booth and learn more about RiXtrema and their latest software enhancements. In addition, Daniel Satchkov will be presenting a General Session on Advisor BioniX: Your Digital Salesperson And Portfolio Manager, on Friday, February 13th from 10:35 – 11:10am. Watch the conference hashtag #T32015 on Twitter or follow @rixtrema for quick insights and key takeaways.

ABOUT RIXTREMA
RiXtrema, founded in 2010, is a portfolio crash-testing company that helps advisors discuss risk with clients. Long used by fund managers, pensions plans and funds of funds, RiXtrema has introduced its risk management tools to the financial advisory and broker/dealer community to help ensure that clients get the analysis and advice they need. For more information, visit www.rixtrema.com.

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