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Scottrade® Advisor Services Launches New Technology to Power RIAs

Submitted by Technology Tools for Today on February 25th, 2014


Advisor feedback from the start leads to intuitive design, time-saving features

Scottrade® Advisor Services announced today its new custodial platform, which is set to dramatically reduce the time registered investment advisors (RIAs) spend online managing accounts so they can spend more time serving their clients.

“As a core business partner to advisors, our focus is to provide the tools and support they need to grow their independent practices,” said Brian A. Davis, senior vice president at Scottrade, Inc. and Head of Scottrade® Advisor Services. The custodial and institutional trading services business unit was founded in 2005 and now serves more than 1,250 RIAs.

“Seeking direct advisor feedback from the start helped us build a platform that is flexible and easy to use, saving advisors time on numerous backend processes,” Davis said.

The intuitive trading and account management platform at advisor.scottrade.com has:

  • Enhanced, award-winning multi-block trading capabilities with real-time allocation
  • Faster and easier navigation for save orders
  • A customizable home page
  • Easier ability to create alerts to identify accounts requiring attention
  • Client statements that are easily downloadable
  • Quick views of client and business information
  • Integration of Redtail Technology CRM, MoneyGuideProTM, and other technologies for financial planners and advisors to manage their businesses

The new multi-block trading and enhanced mutual funds order management features included in the platform earned Scottrade, Inc. a spot on the 2013 InformationWeek 500. Most of the infrastructure behind the new platform was built using that same technology.

Scottrade® Advisor Services’ project team spent a great deal of time meeting with advisors throughout the country to learn more about what they want in a platform. The project team worked with advisors throughout the layout of the site, from design to functionality, in order to provide an intuitive experience.

“While in beta testing, the two words we wanted advisors to say when describing the site were ‘flexible’ and ‘intuitive,’ and those are the words they used,” said Cory Haberkorn, assistant vice president of Programs and Product Strategy for Scottrade® Advisor Services. “Time is the most precious thing advisors have, and this platform will provide advisors 50-plus-percent time savings on many daily tasks. From entering orders across multiple accounts to liquidating an entire account, some processes now take seconds to complete, saving advisors valuable time.”

The infrastructure of the new platform also allows for new services to be quickly added through agile development. Davis says there will be several updates in the coming months to enhance features and bring new functionality to the site.

About Scottrade® Advisor Services
As one of the largest custodians in the country, Scottrade Advisor® Services is dedicated to supporting the needs of the independent registered investment advisor through strategic resource partners, award-winning technology and personalized support through dedicated relationship teams. For more information, visit https://advisor.scottrade.com.

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