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Vestorly Partners with Kiplinger to Strengthen Digital Content Marketing for Financial Services

Submitted by Technology Tools for Today on November 18th, 2013

Innovative Combination of Technology and Personal Finance Content Will Enable Financial Professionals and Brands to Better Develop Client Relationships and Attract Prospects

Vestorly, a leading digital content marketing platform for wealth management professionals, and Kiplinger, a leading personal finance publisher, announced today a partnership to enable financial professionals and institutions further develop client relationships, attract prospects and convert new business.

“The partnership between Vestorly and Kiplinger lays the foundation for a variety of innovative offerings,” said Justin Wisz, CEO of Vestorly.  “We are looking forward to enhancing our platform with best-of-breed personal finance content from Kiplinger which further empowers wealth management firms to provide personalized content discovery experiences for their network, and measure progress against their asset gathering goals.”

By using Vestorly as a digital marketing hub, financial services professionals and their affiliated institutions will be able to access quality Kiplinger content for their digital marketing, lead generation and sales efforts.

“Vestorly has identified a real need in the financial advisor community, a sharing platform for best practices in the industry. We’re excited to contribute,” says Doug Harbrecht, New Media Director of The Kiplinger Washington Editors. “We think our independent, trusted advice will be a great fit for clients in this market.”

About Vestorly

Vestorly is a technology company solving the content marketing and client acquisition problem for professionals in wealth management, and the enterprises that support them.  Founded in 2012, Vestorly is the brainchild of marketers, data analysts, and engineers from Fisher Investments, J.P. Morgan and Microsoft.  Vestorly’s technology  provides a unique content discovery experience and data-powered lead generation.  Vestorly is currently being used by professionals from over 400 wealth management firms and institutions to link digital marketing efforts with asset gathering goals.  For more information, please logon to www.vestorly.com.

About Kiplinger

For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continuously published newsletter in the United States. In 1947, Kiplinger created the nation's first personal finance magazine. Kiplinger.com is the fastest growing Web site in the personal finance space. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language. Become a fan of Kiplinger on Facebook or Kiplinger.com and follow Kiplinger on Tumblr and Twitter.

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